Care Bears

The Care Bears are a set of characters created by American Greetings in 1981 for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears.

Each Care Bear comes in a different color and with a specialized insignia on its belly that represents its duty and personality known as their "tummy symbol". The latest movie, however, controversially is going to rename them "belly badges". A spin-off of the family, the "Care Bear Cousins," features a lion, a monkey, a penguin, and other such animals in the same style as the teddy bears.

The Care Bears appeared in their own television series from 1985 to 1988, in addition to three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).

As of 2007, Care Bears are still being marketed. The new Care Bears  offer features such as bellies that light up when pressed, bears that do aerobics, and glow-in-the-dark bears. As part of this comeback, the Care Bears have appeared in three computer-animated movies: Journey to Joke-a-lot (2004), Big Wish Movie (2005), and Oopsy Does It! (2007). The 25th anniversary of the toy line was commemorated in 2007.

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